We are a safe pair of hands, but also share your ambition.

In that time, Initiative has been appointed as global media agency for leading brands like Amazon, LEGO, Converse and Carlsberg. Initiative employs more than 4000 dynamic colleagues in 90 countries managing approximately $38 billion in billings annually. Talk to an expert today and learn how The Search Initiative could increase your website's traffic by 91x. Most agencies do great work. A true veteran of the industry, Mat was a co-founder of Naked Communications and also previously served as CEO of UM Australia. In Partnership With "They’re the only agency I’ve worked with that consistently rank my clients - focusing their strategies on technical SEO. Our work with digital agency leaders has achieved amazing results. His deceptively simple approach to solving thorny issues and creating clarity is mixed with some straightforward honest talking. Belief 2: Inspiration – Turnover increased by over 300% It was one of the first agencies dedicated exclusively to media buying. [3], In 1998, IPG combined Western International Media of Los Angeles with IPG's European media buying network, Paris-based Initiative Media Worldwide. We fuel innovation as the most open-minded agency. For use by potential customers / new business inquiries only. We exist to help our clients grow by building strong brands that transform from forgettable and regrettable interrupters to culture contributors and creators.

Our promise is simple, to help grow brands by taking the Initiative in culture. [13][3][12][14], The agency created the concept of "cultural velocity", a measure of cultural relevance that refers to the speed with which the agency's customers respond and react to cultural data, in order to remain relevant to consumers and improve sales. Initiative’s comprehensive range of communications services include: consumer insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management. Telephone: (031) 313 7200Fax: (031) 313 7222, Address14 Nuttall Gardens ,Morningside, Durban , 4001,South AfricaP.O. Initiative is a global media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies.

[13], In February 2019, Initiative was named as the media agency for gaming company Nintendo. WE LAUNCH AND RE-LAUNCH BRANDS - That is all we do.

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